How to make sure Conversion Tracking is setup properly?
We set up every bit without error to know what happens after they’ve clicked your ad
Google Tag Manager Setup
If an expert doesn’t set up your GTM, the error level could be high. It is vital for your conversion tracking to have the right GTM setup because there’s a big difference between basic and proper setup. Hence our analytics experts know all the best practices, ensuring a bulletproof conversion tracking system.
Macro Conversion Tracking
Every time a user interacts with your website, it should be defined as an event or goal. You can measure campaign performance, segment and analyze audience based on their behaviors, and create remarketing audiences with Goals & Events (Conversions & Events in GA4). They have to be tailored for your business needs & KPIs you follow.
Micro Conversion Tracking
We make sure you’re getting the most out of your website visitors. Micro conversions are for segmenting and creating remarketing audiences in Google Analytics to understand who your best customers are at any given time on their journey through a site. Micro conversions help provide insight into which advertising campaigns work better.
Advertising Platforms Tracking Setup
All advertising platforms need proper conversion tracking to measure and evaluate the success of your campaigns effectively. Setting these up could be tricky as they differ from platform to platform, and that’s why we have a specialist for each platform. We’ve got you covered regardless of the platforms – Google Ads, Reddit, TikTok, LinkedIn & more.
Platforms Integration
Every website and platform has its own story – Shopify, WordPress, Wix, Unbounce, React, or custom… And each of them has a different way of integrating with Google’s system and other ad platforms. Each platform requires a different approach and technical knowledge, and we know them all. It’s a pinky promise – you’re in good hands with our experts.
Offline Conversion Tracking
Custom Audiences play an influential role in Remarketing & Web Analytics reporting. Custom audiences based on website activity allow higher control over ad communication and analyze the behavior of a precisely segmented group of website visitors.
Web Analytics is an essential tool for any business that generates revenue online
Whether you sell a product online or generate leads, if you’re B2B or B2C – Google Analytics will bring value to you!
Every business should use Google Analytics to analyze the following dimensions:
Lead Generation Businesses
Lead generation businesses count on Conversion Tracking to bring actionable inputs about:
With these analyses, we’re looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a lead, lead into a sale, and LTV.
E-commerce Businesses
Businesses that sell products online rely on Web Analytics to bring actionable inputs about:
With these analyses, we’re looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.
Every Web Analytics client goes through the following steps after onboarding
Our web analytics department will work on your Google Analytics and Google Tag Manager to build analytics systems that are, on an ongoing basis, bringing you actionable inputs on how to optimize funnel, messaging, offer and performance of all traffic sources
1. Audit & Research
The key to building exemplary web analytics & conversion tracking systems is understanding all ins and outs of your business. What was tracked, which data should be accurate but isn’t, and how people move through different stages in a funnel are just a few. We track and analyze macro-level behaviors like purchasing or cart/form abandoning to get insight on our next focus.
3. GTM & Conversion Tracking Setup
When we agree upon a plan, we execute the strategy in GTM and make sure eve interaction is tracked properly in Google Analytics, both UA and GA4: Events (Conversion in GA4) & Goals. We make sure that actual events are sent to the correct advertising platform, ensuring all data collection in GA4. We always apply the latest best practices in conversion tracking.
5. Integrations & Offline Conversions
We ensure only accurate conversions are tracked, which is your business’s most important bottom line. But, in many cases, the main conversion happens offline. Offline conversions are actions that impact the budget, but we can’t track by traditional conversion tracking. Still, we can retrace and import it to our data, thanks to integrations like Zapier for Google Ads.
2. Strategy & Planning
Next we make a plan of what we’re going to track. We ensure your website is optimized for important events such as leads, sales, or phone calls. Micro conversions (scroll depth, active and passive time on page, clicked on CTA, signed up for newsletter and others) are also vital. We use them for remarketing audiences, page performance, user behavior analysis, etc.
4. Google Analytics Setup
All of our events come in seamlessly and are fully integrated with Google Analytics so we can track their performance. The proper infrastructure that brings in insightful, reliable, and quality data is key to successful conversion tracking. Your business could be left in the dark about the users’ interaction and possible problems, so we give our maximum to do a spotless job.
6. Maintenance & Updates
We do conversion tracking checkups on an ongoing basis to ensure that we’re always on top of our game. By the way, analyses are, after all, the most exciting tasks! By implementing the latest best practices from the industry and regularly updating the system, your account continues to be healthy & thrive in perpetuity!
Meet our clients from around the world
- User ID set up on the website and trading platform
- 52 different audience segments created and analyzed
Wahidur Rahman
I will set up and manage your conversion tracking across channels like Facebook, TikTok, Snapchat, Google Ads, GA4, and more. Everything will be organized clearly, and I’ll provide easy-to-understand reports to help you see how your campaigns are performing.
Your Conversion tracking agency must be covering everything from the list!
Our protocols ensure that you’re getting the most out of your account.
Landing Page Design + Conversion Tracking are a match made in heaven
Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!
Designing landing pages paired with tracking conversions will improve your sales or leads, website’s performance and increase the quality of all traffic sources.
Landings pages are an excellent way for marketers to increase their ROI. The higher the conversion rate, the more profitable every future marketing campaign will be!
Conversion tracking setup helps determine so many elements on the landing page – it gives us accurate performance data shines a spotlight on bottlenecks, leaving little room for future mistakes.
You choose the scope and the pace. I am flexible and can support you in multiple ways.
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
Ongoing Conversion Tracking
We handle initial setup and tweaks and update conversion tracking with the latest practices. We’re always available for help, to sort out issues, or help you understand user behavior.
MOST POPULAR!
One-time Conversion Tracking Setup
We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics and data inside, ready for ongoing Web Analytics.
Ongoing Conversion Tracking Consulting
Anyone from your side can have screen share calls with us as often as possible, guiding and upskilling you with the latest Web Analytics approaches and decision-making process.
Reporting & Communication tailored exactly to you
I follow protocols meticulously while aligning precisely with your needs.
Meet our clients from around the world
- User ID set up on the website and trading platform
- 52 different audience segments created and analyzed
Wahidur Rahman
I will set up and manage your conversion tracking across channels like Facebook, TikTok, Snapchat, Google Ads, GA4, and more. Everything will be organized clearly, and I’ll provide easy-to-understand reports to help you see how your campaigns are performing.
Request an Audit of Conversion Tracking & Google Analytics setup
I will review over 30 settings and dimensions in Google Analytics and Google Tag Manager, ensuring accurate conversion tracking and proper organization in Google Analytics. You’ll receive a detailed document with audit findings, prioritized improvements, and any missing settings identified.